Hey Reader,

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You know what's funny about birthdays? They make you reflect on the most unexpected things. Like this morning, I was looking through my analytics (because yes, I like to look at data 😄), and I had this "aha" moment I just had to share...
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I discovered that 54% of my most successful campaigns last year came from one specific traffic source. Just one! But here's the kicker - if I hadn't set up proper tracking, I would have completely missed this goldmine of information. Instead, I would've kept spreading my energy (and budget) across a dozen different channels.
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This reminded me of a conversation I had with a client last month. She was frustrated because she was "doing all the things" but couldn't figure out what was actually working. Sound familiar? After our session setting up proper tracking, she discovered that most of her best clients were coming from LinkedIn posts - not the Instagram reels she'd been stressing about creating!
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Which brings me to today's birthday gift for you... 🎁

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For the next few days only, you can grab my "Data Driven Decisions" course for just $30 (that's 35% off the regular $47 price)!

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In this focused mini-course, you'll learn:

✨ How to set up UTM tracking (in plain English, I promise!)

✨ The exact system I use to track where my best customers come from

✨ A simple Google Sheet template to make tracking effortless

✨ My UTM creation cheatsheet (never stare at a blank UTM builder again!)

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Ready to stop guessing and start knowing exactly what's working in your business?

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Grab your copy here with code DDDBDAY.

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Here's to making decisions based on real data (and celebrating with cake! 🎂).

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Take care,

Anna

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P.S. The birthday celebration continues! These special offers are still available through October 25:

• Day 1: Meet Miles, your free Sales Page Wizard chatbot

• Day 2: Grab the Micro-SaaS Magic Workshop for 35% off

• Day 3: Save 35% on the AI at Work workshop

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P.P.S. Don't want any more birthday week emails? Click here and I'll remove you.

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When you're ready, here are 4 ways I can help you right now:

1. Grab my free AI SEO Checklist. A one-page SEO checklist with AI prompts to help you tackle your blog SEO quickly and easily.
2. Want easy, practical, and implementable help with using AI? Check out The Practical AI Playbook, a private podcast where each episode walks you through implementing AI step-by-step in your business.
3. Feeling like you're mired in overwhelm and you don't know how to get out? Come join me in OTTO, where we Overcome The Tech Overwhelm and make your business easy and fun with the right tools for you.
4. Looking for 1:1 support or help with a bigger project, book your free 30-minute discovery call here.